Parcourir par auteur "Baecke, Philippe"

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Addressable ads are shaping the future of TV Marketing. Combining the benefits of digital advertising with the power of the big screen White paper, Research Communication

2021, De Schaepdrijver, Leen; Baecke, Philippe; TACKX, Koen; Coeymans, Jeroen; Lauwers, Lode; Van Driessche, Bert

Article Scientifique
Willingness to disclose personal information in the context of addressable TV advertising. What is the role of personal and situational factors?

2022, De Schaepdrijver, Leen; Baecke, Philippe; TACKX, Koen

Article Scientifique