Parcourir par auteur "TACKX, Koen"

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Addressable ads are shaping the future of TV Marketing. Combining the benefits of digital advertising with the power of the big screen White paper, Research Communication

2021, De Schaepdrijver, Leen; Baecke, Philippe; TACKX, Koen; Coeymans, Jeroen; Lauwers, Lode; Van Driessche, Bert

Article Scientifique
Customer innovation: Delivering a customer-led strategy for sustainable growth

2019, Debruyne, Marion; TACKX, Koen

Livre/Ouvrages ou monographie
Is advertising for losers? An empirical study from a value creation and value capturing perspective

2018, TACKX, Koen; Rothenberger, S.; Verdin, P.

Article Scientifique
Seven things that brilliant product managers do (and how to learn them)

2019, TACKX, Koen

Article Scientifique
What is the right price. 6 paths of value creation that can lead toward higher pricing

2019, TACKX, Koen

Rapport
Willingness to disclose personal information in the context of addressable TV advertising. What is the role of personal and situational factors?

2022, De Schaepdrijver, Leen; Baecke, Philippe; TACKX, Koen

Article Scientifique