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Is advertising for losers? An empirical study from a value creation and value capturing perspective
| dc.contributor.author | TACKX, Koen | |
| dc.contributor.author | Rothenberger, S. | |
| dc.contributor.author | Verdin, P. | |
| dc.date.accessioned | 2023-11-14T19:18:19Z | |
| dc.date.available | 2023-11-14T19:18:19Z | |
| dc.date.issued | 2018 | |
| dc.identifier.uri | https://luck.synhera.be/handle/123456789/2162 | |
| dc.language.iso | EN | en_US |
| dc.title | Is advertising for losers? An empirical study from a value creation and value capturing perspective | en_US |
| dc.type | Article Scientifique | en_US |
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